Salesforce Announces Definitive Agreement to Acquire Braze for $47.50 per Share

Supported by x_posts source 42728 and the contextual source web 1920472, this is a new definitive acquisition announcement rather than market commentary or price performance. Salesforce announced an agreement to acquire Braze for $47.50 per share in cash, representing approximately $5.66 billion in enterprise value, with shareholder and regulatory approvals still pending and closing expected in fiscal year 2028. The supplied material provides the calendar date but not the exact real-world announcement time, so 2026-10-20T12:02:04Z is estimated from the report timestamp. Importance is high because the transaction is a material, forward-looking M&A catalyst; surprise is set below the initial estimate because no pre-announcement expectations or rumors are supplied. Only CRM and BRZE are approved as direct transaction stakeholders; potential competitor and service-provider effects are too conditional for conservative approval.